Hoda Kotb Announces New Project With Joanna Gaines After Leaving ‘Today’

Hoda Kotb is moving on from the “Today” show with a new project — and just announced a big collaboration with former HGTV star Joanna Gaines. Find out what Kotb and the Gaines will be working on together.

Hoda Kotb and Joanna Gaines Team Up: ‘We Have Something Fun Cooking’

 

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Kotb left “Today” in January 2025 to spend more time with her family, but that doesn’t mean she’s not busy with other plans.

On February 5, Kotb took to Instagram to share the exciting news about her collaboration with Gaines. She only teased what they’re up to, however, posting a series of photos that included one of the pair hugging and other pics of the two being filmed.

“Remember i was talking about repotting — gotta take first steps … We have something fun cooking!” Kotb wrote in the caption. “Come along on the great adventure … Stay tuned. I love @joannagaines.”

Hmm … is there a clue in her mention of “cooking”? Guess we’ll have to wait and see!

Gaines is mum on the details as well, commenting on Kotb’s post, “Let’s go!!! So incredibly proud of you @hodakotb 🥹🌱.”

Jenna Bush Hager, Kotb’s former co-host on “Hoda & Jenna,” commented, “Missing you and loving this ❤️.”

Fans are eager to find out more about what the two have planned. “Can’t wait to see whatever you do next … I know it will be wonderful!” one fan commented. “Just can’t wait to see you, your beautiful energy & enthusiasm is so missed! 🩷”

Another fan wrote, “The suspense is killing me! Miss seeing you in the mornings, but I’m so very happy for you.”

Others expressed excitement, with comments including, “Love this team😍,” “Well this is very exciting!,” and “Oh, I can’t wait to see what you two are up to! I love this combo! 🤍🩷”

Hoda Kotb Is Working on a Wellness App

During the January 6 episode of “The Kelly Clarkson Show,” Kotb dished on what was next for her after leaving “Today.” Turns out, it’s quite a big departure from morning television, but it’s a passion project that can help others.

“I am starting a wellness app and company that will involve retreats and a podcast and all kinds of things that we can get together, do things that I love,” she explained.

Kotb continued, “And when you are done, it’s not like going to Mexico with your girls, which is fun, but this is something that when you leave, you’ll go like, ‘Oh my gosh. I feel transformed. I feel different.’”

“So I’m in the building process of that,” she added, noting it would launch in the spring.

Kotb explained how she came to the wellness space. “I started doing stuff that I thought seemed woo-woo and weird,” she noted. “Then, all of a sudden, as I was doing it, I was like, ‘Wait, I feel calmer. I feel better.’ Woo-woo makes you feel good.”